How Can Startups Increase Mobile App Engagement Ratio?

What metrics do you consider as crucial for your app? Is that just the number of downloads?

If you do then let me tell you something, the number of sign-ups doesn’t assure that the users will use your app in the future as well.

According to research, only 14% of users return after downloading it, and just 2.7% of users keep coming back.

The way you present your app to your first-time users and how you make it simple for them to achieve success with it decides the future of your app.

The week after a new user downloads the app is essential because 55% of users who keep engaging with your app in the first well stick to it and retain.

That’s why the developers keep looking out for ways through which they can improve their app’s engagement ratio.

Faithful users mean a lot for any app and it a truth. So you should be focusing on attracting as many users as possible. The goal should be building the right mobile app engagement strategy.

But before diving into it, let’s check out what Mobile App Engagement is?

What is Mobile App Engagement?

Mobile app engagement is the process of actively building, nurturing as well as managing relationships with your users. And ultimately driving user loyalty and growing the lifetime value of each customer.

Now that you know what mobile app engagement is let’s hop on to some tips that can help your startup to increase mobile app engagement.

Startups Increasing Mobile App Engagement Ratio

Make Onboarding Benefit-Focussed

In the onboarding process, you need to show the most notable benefits of your app.

Now it’s a fact that you can’t show all the benefits of your app and so you need to pick a few significant advantages to show your app is worth the cause.

Showing new users the benefits of your app makes them choose your app over the others. The best time to show these benefits is immediately after they download the app or sign-up for it.

This simple onboarding technique ensures that your new users get to know the benefits of your app well.

Just make sure that whatever you show is right about your app. Stick to the real benefits and showcase them.

Otherwise, your users will churn out immediately, giving your app a negative response.

Simplify The Sign-Up Process

Most of the apps have a registration form in the onboarding process. These forms are used to collect details of the new users. And it has to be short and straightforward.

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Sign up processes can improve both conversion rate and user engagement.

Push Notifications

Push notifications are those alerts that pop-ups on the user’s screen and informs them about the latest updates, news, deals, offers, and so on, which are available through your app.

Sometimes showing the latest updates from time to time and not all the time can keep them interested in your app.

A lot of people might be interested in your app, but they keep forgetting about your app due to other works, and so sending the push notifications can make then use your app.

Moreover, push notifications can bring valuable information to them, allowing you to keep them informed and interested.

Fewer Welcome Pages

You shouldn’t bombard your new users with 8-10 welcome pages describing how to use your app in too much detail.

You not only boost the chances of your users skipping it altogether but could also overwhelm your users with a lot of information all at once further confusing and frustrating users.

You can create 3-4 welcome pages that are simple and concisely created, telling the app’s key features and benefits.

The best way to create such pages is by adding some animated icons and images to keep your users engaged on each page.

Include Elements of Mobile Personalization

Mobile Personalization is, without a doubt, one of the most important aspects of a compelling mobile app. It helps you to a unique as well as relevant experience to the users.

The more you align the experience with the user’s needs and preferences, the more likely are the users to keep using your app.

Apps no more deliver consistent experiences. Whenever possible, try to personalize the user experience by leveraging known data to display the content and other things in the app.

Customized content with tailored insights delivers real value to users.

Encourage Two Way Communication

Asking for feedback from your users will reflect that you value their opinions and use them to drive the app in the direction they wish it to go.

Moreover, asking for feedback from your users decrease the chances of giving negative reviews on the app store if they tell you first.

Showing responsiveness and addressing any concern or even questions will increase your engagement and retention rates, encourage the positive reviews, and build a long term relationship with your users.

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Customize Required App Permissions

It’s not uncommon for many mobile apps to ask for access to contacts or location settings for full accuracy or functionality.

However, you need to make sure that it’s not asking for the permissions unnecessarily.

This may cause the new users to question how secure and private their personal data will be within your app.

Moreover, the permissions can be swiftly denied by the users if you aren’t providing enough information about it.

Most users abandon the app right off the bat out of concern for their security and privacy.

Using the right format and language will help your app to get more users to allow permissions, and thus, it will enhance the overall experience with the app.

App Updates And Maintenance

Throughout the evolution of the mobile app, users have been showing a lot of loyalty and commitment to the apps they like.

However, if an app fails to keep them entertained or interested, they won’t stop uninstalling it immediately.

The developers must make sure that the Mobile App Idea is always updated. Moreover, keep it up to date will also allow your app to stand out from the crowd.

This will improve the quality of the app and will keep users engaged.

Offer In-App Customer Support

Even if you provide plenty of app details or tutorials there are chances that some users might have a few specific questions regarding your app.

Instead of making your users exit the app and search for the solutions, offer them with a direct line to your customer support team through in-app chat of link to your help center with in-depth articles.


App development can make or break an app, and so developers should highly focus on finding a balance between the quality of the app and how can they graciously pack it for the users.

Having both by your side can exponentially grow the engagement ratio of your mobile app.

So don’t just focus on what you can help your users with but also try to make your app presentable so that the users keep coming back to your app.

Use the enlisted tips to increase the mobile app engagement ratio and create your user stick to your app.  

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