Methods to Structuring a Digital Marketing Plan & How to launch yours in 2021

One of the most effective ways to future-proof your business and keep it successful is hiring an SEO company in Florida to help you stay relevant and engaged. But how do they do that? Simple, the secret is all about staying on top of trends and using them in your marketing strategy!

Since 2021 is just around the corner, now is the best time to think of new digital marketing trends and develop your digital marketing plan for 2021 on it. This article will teach you to create a digital marketing plan and how to launch yours in 2021.

How to Create a Digital Marketing Plan?

Determine Your Marketing Goals

Before you start making your digital marketing plan, you need to determine your marketing goals first. Make your marketing goals SMART. SMART is the acronym for Specific, Measurable, Actionable, Relevant, and Time-bound. It sets a framework for successful and sensible goal setting. It will also help you conclude whether or not your goals are feasible and when you’ll be able to achieve them.

Examples of SMART marketing goals are the following:

  • Increase social media engagement from 5% to 7% in 12 months by posting one video content and two high-quality pictures with relevant hashtags every week.
  • Increase website traffic by 100% by adding video content to your website that can attract visitors.
  • Boost lead to customer conversion rate by 10% for the year by publishing targeted content aimed at potential buyers.

Assess Your Current Marketing Efforts

After establishing your SMART goals, you need to assess your current marketing efforts. Find out if your current marketing efforts can help you achieve your new SMART goals. If they don’t, then it’s time to change them. It would help if you found out what works and what doesn’t for your business to know where to start. The best way to know this is by looking at analytics data. You can use Google Analytics to help you figure out which marketing campaigns and channels drive the most engagement, leads, and traffic to your site. Once you’ve identified what they are, you can choose to incorporate them into your digital marketing plan for 2021.

Study Your Competitor’s Marketing Efforts

It would be best if you also studied your competitor’s marketing efforts. Check what type of content they’re getting the most engagement from and from which social media channel. Doing this will give you an idea of what kinds of content you should make and which platforms to use. It’ll also give you an idea of what to do differently so you will stand out from your competitors.

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You need to compile all your findings and study them, from their promotion channels to their pricing strategies to the type of content they mostly use.

Get to Know Your Market

Because marketing is all about communicating what you can offer to your target market, you must have a clear picture of who they are. After identifying who your target market is, it’s best to get to know them on a deeper level.It will allow you to create targeted content that sparks your target market’s interest. Your marketing efforts will also go to waste if you communicate it to the wrong group of people.

Example: If your company is selling premium cat food, your target market can’t be dog owners. You may have the healthiest and best-tasting cat food in the world, but if you’re communicating it to people who own dogs, then you won’t have any luck selling them. It also can’t be that you identify your target market as people who own dogs. It would be best if you were specific, especially if your dog food is tailored for a particular breed. You can say that your target market is affluent purebred poodle dog owners.

Create Your Marketing Strategy

Once you’ve identified your target market, you can start creating your marketing strategy. To help you get started, use the 4 Ps of marketing. The 4 Ps, namely Product, Pricing, Promotion, and Placement, are the building blocks of a great marketing strategy. Make sure that your 4 P’s align with your marketing objectives.

  • Product- You need to define your product value proposition. Product proposition explains how your product improves your customer’s quality of life or solves their problems. Your digital marketing efforts should communicate this to your target market in a way that makes them want to buy your product.
  • Pricing- Ensure that your pricing does not surpass what your target market is willing to pay for a similar product.
  • Promotion- This refers to your sales and advertising strategy. Specify the methods you’ll use to communicate with your target market.
  • Placement- This specifies where your product or services are sold. Ensure that your products are easy to find, whether in a physical store or online.
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Establish Your Marketing Funnel

After creating your marketing strategy, it’s now time to establish your ideal marketing funnel. Marketing funnel refers to your customer’s route to conversion and beyond. A conventional marketing funnel has four main stages: awareness, engagement, conversion, and advocacy. Your marketing funnel should be specific. It will help you produce marketing campaigns that are designed to support your marketing funnel. Keep in mind that the goal is to create a system that drives more traffic and leads converted into sales.

Identify the Channels You’ll Use to Promote Your Brand or Products

It’s best to identify which channels your target market is mostly using. If it’s social media, then focus on it. Curate targeted content to keep your target market engaged. After this, you can start expanding to other channels. Take it one step at a time. It’s better to be present in one or two marketing channels that are working best for you rather than being present on all platforms but are not seeing results.

Decide on Your Marketing Message

You need to decide on a marketing message to communicate to your target market. Your message should be compelling enough to cut through all the noise your target market is bombarded with.  Your marketing message should be:

  • Catchy enough to grab your target market’s attention
  • It should spark and build interest
  • It should create a desire
  • It should provoke action.

Decide on a Budget

Ask yourself how much you’re willing to spend to achieve your marketing goals? Be reasonable and only spend what you can afford. You can start with more affordable options like Facebook and Instagram ads.

Determine How You’re Going to Implement Your Plan

It would be best if you decided how you’re going to implement your marketing plan. Are you going to hire a professional SEO company in Fort Lauderdale, or are you going to do everything yourself? Creating a solid SEO strategy takes time and is a long-term effort. So, if you’re looking to future-proof your business, it may be time to consider hiring a professional.

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